Solutions · E-commerce
E-commerce Website Development Company for B2C, B2B and Marketplaces
Fast, search-friendly online stores and marketplaces with reliable checkout, live inventory and the back-office tools your operations team needs.
Overview
Why E-commerce Development matters
Template stores are quick to launch, but growing brands soon hit their limits: slow pages that hurt conversions, plugins that clash, B2B pricing that cannot be modeled and stock that drifts out of sync with the warehouse. As an e-commerce website development company, HANA Platform builds commerce platforms around your catalog, customers and fulfillment process. We pair a fast Next.js storefront with a robust NestJS back end that handles orders, payments and inventory reliably. You get a store that loads quickly, checks out cleanly and scales through sale seasons, plus the reporting to see what is actually driving revenue.
What we build
E-commerce Development: capabilities
Every feature is built on our standardized stack, so it is secure, tested and maintainable by any engineer in our pool.
B2C storefronts
Fast, server-rendered product and category pages with optimized images, structured data and filters that help shoppers find the right item quickly.
B2B commerce
Customer-specific price lists, quantity breaks, credit terms, quote requests and bulk ordering for distributors and wholesale buyers.
Multi-vendor marketplaces
Seller onboarding, vendor dashboards, commission rules, split settlements and moderation tools for operators running a marketplace.
Catalog and product management
Variants, bundles, attributes, rich media and bulk imports so merchandisers can update thousands of products without developer help.
Cart, checkout and payments
Guest and account checkout, address validation, tax rules and payment gateway integration with idempotent order creation to prevent double charges.
Order management
Order lifecycle from payment to dispatch, returns and refunds, with courier integrations and status updates sent automatically to customers.
Inventory sync
Stock levels kept in step with your ERP, warehouse or POS through scheduled and event-driven sync, so you stop selling items you no longer have.
Promotions and loyalty
Coupons, automatic discounts, bundles, flash sales and loyalty points with rules that prevent stacking abuse and margin leaks.
Analytics and mobile commerce
Sales, funnel and product performance dashboards, plus mobile-first design and optional native apps that share the same commerce API.
Key benefits
Outcomes your business can count on
Faster pages, better conversion
Server rendering, image optimization and lean client code keep product pages quick on mobile networks, where most shoppers browse.
Ready for sale-day traffic
Stateless services scale horizontally, and heavy work such as order emails runs in background queues instead of slowing checkout.
Your rules, not a plugin's
Pricing, shipping and promotion logic is written for your business, which removes the fragile plugin stack many template stores depend on.
Connected operations
Orders, stock and customer data flow into your ERP, CRM and accounting systems, so the online channel does not become a separate island.
Use cases
Where this delivers value
D2C brand outgrowing a template store
Move to a custom storefront with richer product storytelling, faster pages and checkout tailored to your audience.
Wholesaler taking orders online
Let trade customers log in, see their negotiated prices and reorder in a few clicks instead of phoning sales reps.
Niche marketplace launch
Bring independent sellers onto one platform with vendor onboarding, commissions and payouts handled automatically.
Technology used
Built on one proven stack
Storefronts use Next.js for SEO-friendly rendering and next/image for media, while NestJS, PostgreSQL and Prisma manage catalog, orders and payments. Redis caches hot catalog data with clear expiry rules, and BullMQ processes emails, sync and imports.
- Next.js storefront with next/image
- NestJS commerce API
- PostgreSQL + Prisma with decimal money fields
- Redis caching and BullMQ queues
- Payment gateway and courier integrations
- Playwright checkout tests
Our process
From first call to confident launch
- 01
Discovery
We review your catalog size, customer types, fulfillment model, payment providers and current traffic patterns, then define the launch scope.
- 02
Design
We design product, cart and checkout journeys, the data model for variants and pricing, and the integrations with stock and accounting systems.
- 03
Agile Build
Sprints deliver catalog, checkout, order management and admin tools, with automated tests on pricing, tax and payment flows before each demo.
- 04
Production + 90-day hypercare
We migrate products and customers, set up redirects to protect search rankings, load test for peak days and support the store for 90 days after launch.
What to expect from an e-commerce website development company
Building an online store is easy; running one profitably is not. The right partner looks beyond the homepage to returns handling, tax rules, payment failures, stock accuracy and how merchandisers will manage the catalog after launch. Those operational details decide whether your team spends its time selling or firefighting.
We treat commerce as a system. Prices and order totals are stored as exact values, payment confirmations are handled idempotently so retries never create duplicate orders, and every critical flow, from adding to cart through payment, is covered by automated end-to-end tests.
Protecting search rankings during a replatform
If you are moving from an existing store, your organic traffic is an asset to protect. We map every old URL to its new equivalent with permanent redirects, preserve product structured data and keep meta content intact, then monitor crawl errors after launch.
- Complete URL mapping and 301 redirects
- Product, review and breadcrumb structured data
- Image optimization for Core Web Vitals
- XML sitemaps generated from the live catalog
AI for customer service and merchandising
Shoppers ask the same questions about delivery, sizes and returns. An AI customer support assistant can answer them across chat, WhatsApp and email, handing complex cases to your team. Behind the scenes, connecting your store to ERP development keeps stock and accounting aligned, and our e-commerce and retail page covers wider retail needs.
Industries served
Proven across industries
FAQ
E-commerce Development: frequently asked questions
Launch a store built to scale
Share your catalog, customers and sales channels. We will recommend the right commerce setup and a realistic launch plan.