Southeast Asia (SEA) is a dynamic and rapidly evolving market, home to over 670 million people, a burgeoning middle class, and a digital economy projected to reach $360 billion by 2025. With countries like Singapore, Malaysia, Indonesia, Thailand, the Philippines, and Vietnam leading the charge in technology adoption and workforce expansion, SEA presents a golden opportunity for HANARAD ATS to forge strategic partnerships. As a cutting-edge ATS built on the HANARAD rapid application development platform, we are uniquely positioned to collaborate with regional players to revolutionize talent acquisition across industries.
Why Southeast Asia?
SEA’s high population and competitive job landscape generate millions of applications annually, driving demand for efficient recruitment tools. HANARAD ATS addresses this with AI-powered candidate matching and automation.
Over 400 million internet users and a 70%+ digital consumer growth since 2020 (post-COVID) make SEA a hotspot for tech-driven solutions like ours.
From tech hubs in Singapore to manufacturing in Vietnam and healthcare in Thailand, HANARAD ATS caters to varied staffing needs.
The ATS market in Asia-Pacific is expected to grow at a CAGR of over 6.7% through 2026, with SEA as a key contributor due to cloud adoption and HR tech demand.
Partnership Opportunities
- Key Players: SEEK (Australia/NZ and SEA via JobStreet and JobsDB), Glints (Singapore, Indonesia, Vietnam), Jobberman (emerging SEA presence), and Jora (SEA aggregation).
- Opportunity: Integrate HANARAD ATS with these platforms for single-click job distribution. Our HANARAD Dynamic, fully configurable API integration allows us to onboard partners quickly and efficiently, syncing job postings and candidate applications seamlessly.
- Status: We are actively applying for Partnership API access with major platforms like SEEK and LinkedIn, which may take time due to approval processes. In the interim, we leverage middleware solutions like Broadbean and custom XML feeds to ensure immediate connectivity.
- Benefit: Partners gain a robust ATS integration, while HANARAD users access SEA’s vast talent pools instantly.
- Target Partners: Regional leaders like Recruit.net (Singapore), 9cv9 (global HR tech with SEA focus), and local firms in Malaysia, Indonesia, and Thailand.
- Opportunity: Offer HANARAD ATS as a white-label or co-branded solution to enhance their recruitment workflows. Features like bulk resume parsing, client management, and VMS integration align perfectly with agency needs.
- Value Proposition: Agencies reduce time-to-hire by 30%+ with AI automation, while HANARAD ATS expands its footprint through trusted local networks.
- Collaboration: Joint marketing campaigns, training programs, and revenue-sharing models to drive mutual growth.
- Potential Partners: iSmartRecruit (Asia-focused ATS), Prelude (scheduling tech), and cloud providers like AWS or Google Cloud (SEA data centers).
- Opportunity: Integrate HANARAD ATS with scheduling, payroll, or compliance tools to create a unified HR ecosystem. Our rapid development platform enables fast, custom integrations tailored to partner needs.
- Benefit: Partners enhance their offerings with a scalable ATS, while HANARAD ATS gains advanced features (e.g., AI scheduling, regional compliance tracking).
- Scalability: Co-develop solutions for SEA-specific challenges, such as multi-language support or high-volume hiring in populous markets like Indonesia.
- Targets: Universities in Singapore (e.g., NUS), Vietnam (skills training initiatives), and UK-Southeast Asia development partnerships (e.g., education and health programs).
- Opportunity: Partner to bridge talent pipelines by integrating HANARAD ATS with career services or workforce development schemes, targeting fresh graduates and upskilled workers.
- Impact: Support SEA’s education-to-employment gap (e.g., 140 million children affected by learning losses post-COVID) with precise job matching and placement tools.
- Key Players: Involve Asia, ShopBack, and regional influencer platforms.
- Opportunity: Leverage affiliate marketing to promote HANARAD ATS to businesses and recruiters, tapping into SEA’s 315 million+ social media users.
- Strategy: Performance-based partnerships where affiliates earn commissions for driving HANARAD ATS subscriptions, mirroring successful SEA models like Love, Bonito (253% revenue growth via affiliates).
Strategic Advantages
Our configurable API framework ensures swift integration, minimizing delays even as we await formal partnership approvals.
Partners benefit from AI tools (e.g., resume parsing, candidate ranking) that competitors may lack.
While built for worldwide use, HANARAD ATS adapts to SEA’s unique needs—multi-language support, regional job boards, and compliance with local labor laws.
Co-marketing, shared analytics, and scalable solutions amplify reach and revenue for all parties.
Next Steps for Partnerships in SEA
Finalize integrations with SEEK, JobStreet, and Glints; expand to emerging boards like 9cv9.
Launch trials with SEA staffing agencies in Singapore and Indonesia to showcase ROI (e.g., reduced hiring time, higher placements).
Participate in HR tech expos (e.g., HRM Asia events) to network with potential partners.
Expedite partnership applications with LinkedIn, SEEK, and others, leveraging our rapid development platform for quick adaptation.