The Philippines, with a population of over 115 million and a digital economy projected to grow to $35 billion by 2025, is a vibrant hub for talent acquisition and technology adoption in Southeast Asia. Known for its skilled, English-proficient workforce and thriving industries like Business Process Outsourcing (BPO), technology, healthcare, and retail, the country presents a prime opportunity for HANARAD ATS to establish strategic partnerships. As a next-generation ATS built on the HANARAD rapid application development platform, we offer cutting-edge AI tools, seamless integrations, and scalability to empower local partners in revolutionizing recruitment.
Why the Philippines?
- The Philippines produces over 600,000 college graduates annually, with a strong emphasis on IT, engineering, and healthcare—ideal for high-demand roles HANARAD ATS can efficiently match.
- As the "BPO Capital of the World," the country hosts over 1.3 million BPO workers, creating a constant need for rapid, high-volume hiring solutions.
- With 76 million internet users and a 73% smartphone penetration rate (as of 2024), the Philippines is primed for cloud-based HR tech like HANARAD ATS.
- A GDP growth rate of 6-7% annually and a burgeoning startup ecosystem make it a hotspot for staffing and tech partnerships.
- High application volumes (e.g., hundreds per role in BPO and retail) demand advanced tools to streamline hiring, an area where HANARAD ATS excels.
Partnership Opportunities
- Key Players: JobStreet by SEEK (dominant in the Philippines), JobsDB, Kalibrr (local tech-focused platform), and Indeed.
- Opportunity: Integrate HANARAD ATS with these platforms for single-click job distribution, leveraging our HANARAD Dynamic, fully configurable API integration for swift onboarding. This enables real-time job postings and candidate syncing tailored to the Philippine market.
- Status: We are applying for Partnership API access with platforms like SEEK and LinkedIn, which may take time. Meanwhile, we utilize middleware (e.g., Broadbean) and custom XML feeds to ensure immediate connectivity.
- Benefit: Partners gain a robust ATS integration, while HANARAD users tap into the Philippines’ vast talent pool, including tech-savvy graduates and BPO professionals.
- Target Partners: Local giants like John Clements Consultants, Manpower Philippines, and emerging firms like Penbrothers (remote staffing experts).
- Opportunity: Offer HANARAD ATS as a co-branded or white-label solution to enhance agency workflows. Features like AI-driven resume parsing, client management, and bulk candidate uploads align with the high-volume hiring needs of BPO and staffing sectors.
- Value Proposition: Agencies cut time-to-hire by 30%+ with automation, while HANARAD ATS expands its reach through trusted local networks.
- Collaboration: Co-develop tailored solutions (e.g., BPO-specific pipelines) and launch joint marketing initiatives to target Philippine employers.
- Potential Partners: Kalibrr (local ATS and job-matching platform), Sprout Solutions (Philippine HR tech leader), and global cloud providers like AWS (with Manila data centers).
- Opportunity: Integrate HANARAD ATS with local payroll, compliance, or scheduling tools to create a comprehensive HR ecosystem. Our rapid development platform enables fast, custom integrations for Philippine-specific needs (e.g., labor law compliance).
- Benefit: Partners enhance their offerings with a scalable ATS, while HANARAD ATS gains localized features like multi-language support (English, Filipino) and BPO compliance tracking.
- Scalability: Co-create solutions for high-volume hiring in populous urban centers like Manila and Cebu.
- Targets: Top universities like University of the Philippines (UP), Ateneo de Manila, and De La Salle University; government initiatives like TESDA (Technical Education and Skills Development Authority).
- Opportunity: Partner to connect graduates and skilled workers to employers via HANARAD ATS. Integrate with career services or TESDA’s training-to-employment programs to bridge the education-to-work gap.
- Impact: Address the Philippines’ youth unemployment rate (13.8% in 2024) by matching fresh talent with opportunities in tech, healthcare, and BPO.
- Key Players: Department of Labor and Employment (DOLE), IT and Business Process Association of the Philippines (IBPAP).
- Opportunity: Collaborate on workforce development projects or job fairs (e.g., DOLE’s JobStart Philippines) by providing HANARAD ATS as the backbone for candidate tracking and placement.
- Benefit: Support national goals for employment growth while embedding HANARAD ATS in public-private hiring initiatives.
Strategic Advantages
Our configurable API framework ensures quick integration, even as we secure formal partnership approvals.
Partners leverage AI tools (e.g., candidate ranking, predictive analytics) to stand out in the competitive Philippine market.
HANARAD ATS adapts to local needs—supporting English and Filipino, syncing with JobStreet, and aligning with DOLE compliance.
Automation reduces manual effort, critical for high-volume sectors like BPO and retail.
Shared analytics, co-marketing, and scalable solutions drive growth for all partners.
Next Steps for Partnerships in the Philippines
Finalize integrations with JobStreet and Kalibrr; explore emerging local boards.
Launch trials with BPO-focused staffing firms in Metro Manila to demonstrate ROI (e.g., faster placements).
Participate in HR summits like the Philippine HR Congress to network with potential partners.
Collaborate with TESDA and universities for pilot talent pipeline programs.
Prioritize SEEK partnership approval while enhancing interim solutions.