The 5-step LinkedIn sequence that books 3x more meetings

A single connection request is not a strategy. The sales teams booking the most meetings on LinkedIn are running structured multi-step sequences. Here's the exact framework.

Step 1: Profile visit (Day 1)

Before sending a connection request, visit the prospect's profile. This shows up in their "Who viewed your profile" notifications and creates a warm signal before you reach out.

Step 2: Connection request (Day 2)

Send a personalised connection note under 200 characters. Reference something specific from their profile. Do not pitch.

Step 3: Welcome DM (Day 3 after acceptance)

Once they accept, send a short, value-first message. Share a relevant insight, article, or resource. Still no pitch.

Step 4: Follow-up DM (Day 7)

If no reply, follow up with a soft ask. "Curious if [problem] is something you're working on this quarter?"

Step 5: Final follow-up (Day 14)

One last message. Keep it short. "Happy to close the loop here — just wanted to check if [value prop] is relevant for you."

The results

This 5-step sequence consistently outperforms single-touch outreach by 3x in booked meetings. Alien Prospector's Journey Builder lets you set this up in under 5 minutes.