What is ICP scoring and why it doubles your reply rates

ICP stands for Ideal Customer Profile. ICP scoring is the process of automatically rating every prospect against how closely they match your ideal buyer — before you spend time reaching out.

Why it matters

Sending the same message to a VP of Sales at a 500-person SaaS company and a freelance consultant is a waste of everyone's time. ICP scoring lets you focus your automation on the prospects most likely to convert.

What goes into an ICP score

- Job title and seniority level - Company size and industry - Location - Skills and experience keywords - Recent activity signals

How Alien Prospector scores prospects

When you save a prospect, Alien Prospector's AI analyses their profile against your configured ICP criteria and assigns a score from 0–100. Prospects scoring 80+ are flagged as "High fit" and prioritised in your pipeline.

The results

Users who filter their outreach to ICP scores of 70+ consistently see 2–3x higher reply rates compared to untargeted campaigns. Quality beats quantity every time.